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"Blackhawk
to base! Give me Clovis showtimes? Come-in base!"
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September 1, 2004
The Early History of Clovis CA
Howard Hobbs PhD, Editor & Publisher
CLOVIS,
CA -- According to
the official records of the area, Clovis
began as a railroad station. The stop was named Clovis, after
Clovis Cole, who sold land for the railroad station.. Cole was
a farmer who owned many thousands of acres of land. The San Joaquin
Valley Railroad began construction on July 4, 1891 and ended near
Friant on January 20, 1892.
The railroad was built in part because
of the Fresno Flume Irrigation Company. This company built a log
flume that was 42 miles long. It started at a site now under Shaver
Dam, elevation 5275 feet, and travelled 42 miles into the valley,
dropping 4900 feet in elevation. The flume ended on the south
side of Fifth Street, east of Clovis Avenue. This is now home
to the Clovis Rodeo Origin of grounds
and Clark Intermediate School. Since there was a need for workers,
the town of Clovis began to grow around the lumberyard. The flume
and lumber company closed in 1914, but Clovis kept on growing.
The Clovis Rodeo, one of the city's most well-known attractions,
began in 1914 as a community picnic called "Festival Day"
sponsored by the Clovis Women's Club. The picnic was held on Pollasky
between Fourth Fifth Streets. In 1935, the Clovis Rodeo Association
was incorporated, and the area of the old lumberyard then being
used as a golf course, was purchased and bleachers and a corral
were built. This is where the current Clovis Rodeo is still held
each year.
In 1969, another festival called "Big
Hat Days" was started as the opener for the rodeo season.
During the 70s and 80s, these festivals started to become an excuse
for heavy drinking and bar-room brawls, but the City regained
control of events, and now these are very popular family events.
Big Hat Days is held on the first weekend of April. Events include
crafts arts, music, car shows, food and fun. This all happens
in Old Town Clovis, which is west of Clovis Avenue, between Third
and Sixth Streets.
The Rodeo Weekend is always the last weekend
of April. There is a parade on Saturday morning, and rodeo events
such as roping and bull-riding are held Friday, Saturday and Sunday
at the Rodeo Grounds. Rodeo men & women come from across the
USA to participate.
s named Clovis, after Clovis Cole, who sold land for the railroad
station. Cole was a farmer who owned many thousands of acres of
land. The San Joaquin Valley Railroad began construction on July
4, 1891 and ended near Friant on January 20, 1892.
The railroad was
built in part because of the Fresno Flume Irrigation Company.
This company built a log flume that was 42 miles long. It started
at a site now under Shaver Dam, elevation 5275 feet, and travelled
42 miles into the valley, dropping 4900 feet in elevation. The
flume ended on the south side of Fifth Street, east of Clovis
Avenue. This is now home to the Clovis Rodeo Grounds and Clark
Intermediate School. Since there was a need for workers, the town
of Clovis began to grow around the lumberyard. The flume and lumber
company closed in 1914, but Clovis kept on growing.
The Clovis Rodeo, one of the city's most
well-known attractions, began in 1914 as a community picnic called
"Festival Day" sponsored by the Clovis Women's Club.
The picnic was held on Pollasky between Fourth Fifth Streets.
In 1935, the Clovis Rodeo Association was incorporated, and the
area of the old lumberyard (then being used as a golf course)
was purchased and bleachers and a corral were built. This is where
the current Clovis Rodeo is still held each year.
In 1969, another festival called "Big
Hat Days" was started as the opener for the rodeo season.
During the 70s and 80s, these festivals started to become an excuse
for heavy drinking and bar-room brawls, but the City regained
control of events, and now these are very popular family events.
Big Hat Days is held on the first weekend of April. Events include
crafts arts, music, car shows, food and fun. This all happens
in Old Town Clovis, which is west of Clovis Avenue, between Third
and Sixth Streets.
The Rodeo Weekend is always the last weekend
of April. There is a parade on Saturday morning, and rodeo events
such as roping and bull-riding are held Friday, Saturday and Sunday
at the Rodeo Grounds. Rodeo men & women come from across the
USA to participate.
Letter
to Editor
©1876-2004
by The Clovis Free Press Newspaper.
All rights reserved.
Comment

THE
DAILY arise and read
a news leak from CLOVISNEWS.COM
May 1, 2004
All the News That’s Fit to Sell
--
How the Market Transforms
Information into News
James T. Hamilton, Princeton, NJ
CLOVIS, CA -- People who are in the newspaper businees soOner
or later realize news is an economic comodity. As such, it is
clearly not a mirror image of reality. To say that the news is
a product shaped by forces of supply and demand is hardly surprising
today. Discussions of journalists as celebrities or of the role
of entertainment in news coverage all end up pointing to the market
as a likely explanation for media outcomes.
Debates about a marketplace of ideas
reinforce the notion that exchange drives expression. Yet most
people simply use the market as a metaphor for self-interest.
This book explores the degree that market models can actually
be used to predict the content of news and evaluate its impact
on society. Focusing on media economics shows how consumers' desires
drive news coverage and how this conflicts with ideals of what
the news ought to be.
News stories traditionally
answer five questions, the "five Ws": who, what, where, when,
and why. On the other hand, economic models have their own essential
building blocks: tastes, endowments, technologies, and institutions.
The bits of information packaged together to form a news story
ultimately depend on how these building blocks of economic models
interact. What information becomes news depends on a different
set of five Ws, those asked in the market: Who cares about a particular
piece of information? What are they willing to pay to find it,
or what are others willing to pay to reach Where can media outlets
or advertisers reach these people? When is it profitable to provide
the information? And, Why is this profitable?
A journalist will not
explicitly consider each of these economic questions in crafting
a story. The stories, reporters, firms, and media that survive
in the marketplace, however, will depend on the answers to these
questions, which means media content can be modeled as if the
"five economic Ws" are driving news decisions. If the five economic
Ws dictate the content of the news, then we should be able to
use our understanding of markets to analyze and even predict media
content in the United States across time, media, and geography.
The chapters that follow explore the power of market imperatives
through three centuries of reporting, within different media such
as newspapers, radio, broadcast and cable television, and the
Internet, and across local and national media markets.
The results range
from the predictable to the counterintuitive to the speculative.
News content is clearly a product. Its creation and distribution
depends on the market value attached to the attention and tastes
of different individuals, the technologies affecting the cost
of information generation and transmission, and the values pursued
by journalists and media owners. Though news is often defined
as what is new and surprising, expectations of the familiar often
drive consumption. While the expansion of news sources may open
up alternative voices in the market, it can also create a tradeoff
of breadth versus depth as the number of outlets increases. Economics
does well in explaining the types of coverage that arise. Yet
it faces limitations as a tool in evaluating the outcomes of media
markets. Valuing the impact of news content involves valuing the
outcomes of political decisions, decisions in which dollars are
only one of the measures that help define social welfare. Despite
these limitations in assessing the desirability of media and political
outcomes, economics has a great deal to offer in explaining how
the media operate.
This book's title,
All the News That's Fit to Sell: How the Market Transforms
Information into News, raises questions about what is information
and what is news. There are many ways to describe an event and
many ways to convey these descriptions using words, images, and
sound. I view information as any description that can be stored
in a binary (i.e., 0,1) format.Text, photographs, audio soundtracks,
films, and data streams are all forms of information. I define
news as the subset of information offered as news in the marketplace.As
a guide to what information products can be labeled as news, I
use the market categories employed to devise Nielsen ratings,
define advertising rates, and organize Internet sites. Much of
my analysis will focus on news specifically relating to politics,
government, and public affairs. Chapter 1 develops the set of
economic ideas and models that explain how the market generates
news coverage and briefly discusses the policy levers available
to influence media markets.
The news lends
itself to economic analysis because it has the general characteristics
of information goods, characteristics economists describe using
terms such as public goods, experience goods, multiple product
dimensions, and high fixed costs/low variable costs. Each of these
features has implications for how information is transformed into
a good through the marketplace.
Public goods
are defined by a lack of both rivalry and exclusion in consumption.
One person's consumption of a public good--for instance, an idea--does
not diminish the ability of another to consume the good. A person
can consume a public good without paying for it, since it may
be difficult or impossible to exclude any person from consumption.
In contrast, one person's consumption of a private good prevents
another's consumption, and one cannot consume without paying for
it.
To see that news
is more like a public good than a private good, consider the contrast
between two products--an apple and a news story about apple contamination.
If I consume an apple, it is not available for consumption by
another. If I do not pay for the apple at a store, I cannot consume
it. The apple is clearly a private good. A news story about contaminated
apples is more like a public good. If I read the story about apples,
my consumption does not prevent others from reading the same story.
I may be able to read the story, view it on television, or hear
about it from a friend without paying any money or directly contributing
to its cost of creation. In this sense, news goods are public
goods.
You can divine
a great deal about some products by conducting a search before
you consume, since you can observe their characteristics. Furniture
and clothes are examples of these search goods because you can
learn about a product's quality by observation and handling prior
to a purchase. To assess the quality of other goods such as food
or vacation spots, you need to experience or consume them. A news
story about a particular event is an experience good, since to
judge its quality you need to consume it by reading or watching
the story. The notion that news stories vary in quality underscores
that news products have multiple dimensions. Stories can vary
in length, accuracy, style of presentation, and focus. For a given
day's events, widely divergent news products are offered to answer
the questions who, what, where, when, and why. News stories are
thus highly differentiated products that can vary along many dimensions.
The structure
of high fixed costs/low variable costs that characterizes the
production of information goods readily applies to news stories.
Imagine that you set out to produce a day's edition of a newspaper.6
There are tremendous fixed costs, that is, costs that do
not vary with the number of units produced once you decide to
make the first unit. You need to pay for reporters to research
topics, editors to make sense of the offerings, a production staff
to lay out and compose the paper, and a business staff to solicit
ads. The variable costs, which by definition will depend on the
number of units produced, include the paper, ink, and distribution
trucks used to deliver the finished products. The first copy costs--the
cost of producing the first unit of a newspaper--are extremely
high relative to the variable costs. Once you have made the first
copy of the paper, however, the additional costs of making another
are the relatively moderate costs of copying and distribution.
These basic features
of information goods--public goods, experience goods, product
dimension differentiation, and high fixed costs/low variable costs--go
a long way toward explaining which types of information ultimately
end up being offered by the market as news. The difficulties of
excluding people who have not paid for information from consuming
it may discourage the creation of some types of news. We often
define news as that which is new. The uncertainty surrounding
the content of a story prior to its consumption, however, leads
news outlets to create expectations about the way they will organize
and present information. Firms may stress the personalities of
reporters since these can remain constant even as story topics
change, so that readers and viewers can know what to expect from
a media product even though they may not know the facts they are
about to consume. The role that journalists play in attracting
viewers to programs creates a set of economic "superstars" who
earn high salaries for their ability to command viewer attention.
This use of celebrity to create brand positions in the news also
relates to product differentiation. The many different aspects
of an event, such as which of the 5Ws to stress or how to present
a topic, allows companies to choose particular brands to offer.
Yet the high fixed costs of creating an individual news product
may limit the number of news versions actually offered in a market.
At a newsstand, the New
York Times, People, Fortune, and Car and
Driver are all within arm's reach. These publications compete
for shelf space in displays and attention in readers' minds. One
way to make sense of the many different types of news offered
in the market is to categorize demands for information by the
types of decisions that give rise to the demands. Economists theorize
that people desire information for four functions: consumption,
production, entertainment, and voting. An individual will search
out and consume information depending on the marginal cost and
benefits. The cost of acquiring information can include subscription
to a newspaper, payment for cable television, or the time spent
watching a television broadcast or surfing the Internet. Even
information that appears free because its acquisition does not
involve a monetary exchange will involve an opportunity cost;
reading or viewing the information means one is forgoing the chance
to pursue another activity. Since a person's attention is a scarce
good, an individual must make a trade-off between making a given
decision based on current knowledge or searching for more information.
The benefits of the information sought depend on the likelihood
that a person's decision would be affected by the data and the
value attached to the decision that is influenced. A person deciding
how much information to consume will weigh the additional costs
associated with gaining another unit of information with the additional
benefits of making a better informed decision.
To benefit
fully from most types of information, a person needs to consume
it. Consider how a person demands information for consumption,
production, or entertainment. Information that aids consumption
includes price, quality, and location data. Consumers searching
for a good movie on Friday evening might buy a newspaper to get
film reviews, viewing times, and theater locations. If they do
not search out the information, they will not easily find a movie
screening that matches their interests.
People also search
out data in their role as producers or workers. A computer network
administrator might subscribe to PC World to get reviews
for hardware purchases. If the administrator does not consume
the data, the benefits from possibly making a better computer
purchase for the office network are not realized. Entertainment
information, information desired simply for itself and not as
an aid in making another type of decision, is another clear example
in which a person needs to consume the data to realize the benefits.
A fan may follow the career of a celebrity for fifteen years or
fifteen minutes. If the fan misses an interview of the favorite
celebrity in the People edition or Entertainment Tonight
episode the chance for enjoyment is missed, too. Because the
people who benefit from the information express a demand for it,
the markets for consumer, producer, and entertainment information
work relatively well.
The metaphor of news coverage
as a marketplace of ideas generates more questions than answers.
Why would a marketplace of ideas generate truth? Whose truths
matter? What is the impact of ideas on social outcomes? Does ignorance
generate efficiency? Does lack of coverage translate into mistaken
beliefs? What cues do people use to get by in economic and political
marketplaces? Economic models do well in predicting how information
is transformed into news in the media marketplace. Notions such
as public goods, rational ignorance, fixed costs, and spatial
competition help explain which varieties of news products emerge.
Economics does less well in assessing the outcomes of news markets,
primarily for two reasons. Determining the impact of news coverage
on individuals' political decisions is an empirical field still
open to much debate.Evaluating the outcomes of government decisions
is even more controversial, since economics is only one of many
possible ways to measure social welfare.
When reporters
are trying to decide on their mix of stories, costs play a role
in determining what types of information get developed into news
programming. The government influences the costs of many stories
about public policy, since the government determines the access
to data and personnel involved in the policies. One way to tilt
production of news goods more toward hard news coverage is to
lower the costs to reporters of researching stories. The Freedom
of Information Act provides journalists with a way to gain access
to government data.
Updated legislation
instructs agencies to provide information in electronic form,
so that people outside the government can more readily study its
actions. Most agencies do not make their data readily accessible
online, since data generate scrutiny and the potential for unwanted
publicity. Government policies that make data more accessible
to the public online will make it easier for reporters to write
about policy actions.
[Editor's
Note: James T. Hamilton's new book "All The News that's Fit
To Sell" is just out this week by the Princeton University
Press.]
Letter
to Editor
©1876-2004
by The Clovis Free Press Newspaper.
All rights reserved.
Comment

THE
DAILY arise and read
a news leak from CLOVISNEWS.COM
~
REPRISE ~
14 July, 1955
Beach
Storming 3rd Marine Bulldogs
Take Iwo Jima One More Time
by
Sgt. Howard E. Hobbs, USMC
SOUTH
PACIFIC OCEAN -- On
07 Feb we embarked 40 officers and 780 enlisted on the USS APA
Class troop carrier at Yokosuka, Japan. On 14 Feb at 0900 we stormed
ashore carrying out Operation LEX. On February
19, 1955 a 7th Fleet Task Force 53 that included the 3rd Marine
Division, debarked and made a landing on the historic WWII Iwo
Jima island beachead.
Iwo Jima was Japanese home soil, part of Japan,
only 650 miles from Tokyo. It was administered by the Tokyo metropolitan
government. No foreign army in Japan's 5000 year history had trod
on Japanese soil. To the US,
Iwo Jima's importance lay in its location, midway between Japan
and American bomber bases in the Marianas.
Since the summer of 1944, the Japanese
home islands had been reeling from strikes by the new, long range
B-29's. The US, however, had no protective fighters with enough
range to escort the big superfortresses. many bombers fell prey
to Japanese fighter-interceptor attacks. Iwo, with its three airfields,
was ideally located as a fighter-escort station. It was also an
ideal sanctuary for crippled bombers returning from Japan.
For
a month in early 1945, 75,000 U.S. Marines were locked in a deadly
struggle with more than 20,000 JapaneseArmy troops defending to
the last man this insignificant fly speck in the Pacific Ocean
they called Iwo Jima. We made the landing after the Navy and Marine
airiel bombardment of the island landing on the southwest beach
below Mount Suribachiat the narrow strip of black sandy beach
moved up and seized the airfield and moved quickly over to Hill
362 the main line of Japanese defense where the bloodiest fighting
of the Iwo Jima operaion then took place.
This writer, landing
at Iwo on February 19, 1955, counted 5350 white crosses and stars
in the US Martine Corps Cemetery. This was one of the toughest
battles in the history of the US Marine Corps. There is no doubt
that the captureof Iwo Jima, expensive in men and matrierlas as
it was, became a major factor in th ultimate ictory over the Japanese
fasciest ermpire.
In the wrong place at the right time,
Rene Gagnon was among 110,000 Marines who arrived in 880 ships
in the costly World War II battle at Iwo Jima, Japan. With five
fellow Marines, he raised the flag of victory. Captured on film
and designed into a massive bronze sculpture, the scene has become
one of the most memorable in the nation's history.
Gagnon was the youngest of the six flag-raisers
and - with John Bradley and Ira Hayes - one of three survivors.
Gagnon posed for his likeness in the famous Washington, DC memorial,
and played himself in two Iwo Jima films, one starring John Wayne.
It was Gagnon who carried the flag up Mt. Suribachi after the
famous moment was recorded. A modest man by all accounts, Gagnon
is buried at Arlington National Cemetery in Virginia. He and the
other five flag-raisers are the subject of the book "Flags
of Our Fathers"" by James Bradley, son of one of the
survivors. Internal Affairs, 1945–1954
Peter
Duus, Professor of History, Stanford University, writes, the official
surrender of Japan on September 2, 1945, brought to a close the
bloody and prolonged war in the Pacific and marked the beginning
of a decade of unparalleled change for the Japanese. The U.S.
State Department Central Files on Japan from 1945 through 1954
offer new perspectives on this watershed era in Japanese history.
Firsthand accounts from U.S. diplomatic posts in Japan, supplemented
by other reports from U.S. and Allied agencies, form over 100,000
pages of authoritative documentation on Japan’s struggle
for adjustment in the postwar world.
The wide-ranging
coverage of the Central Files
offers thorough reporting on the many key changes in Japan’s
government and politics in the postwar era. These files detail
the impact of demilitarization, the implementation of constitutional
reform, and the growth and proliferation of political parties.
Additionally,
the files document such U.S. Conserns
as war crimes and indemnities (and their impact on the attitude
of the Japanese), the rise of the postwar Communist movement,
and the role that Japan would play in U.S. plans for the defense
of the Far East in view of the perceived threats from China and
the Soviet Union.
[Editor's
Note: Clovis Veterans Memorial Building is situated at 453
Hughes Ave. Clovis, CA 93612. The California
Veteran's Board WebSite and don't miss the Battle
For Iwo Jima - World War II February 19 to March
16,1945. Iwo Jima is situated about
650 miles south of Tokyo, Japan. Size of Island: Approximately
2 miles wide, 4 miles long; 8 square miles. Iwo Jima was the first
native Japanese soil invaded by Americans in W.W.II. Approximately
60,000 Americans and 20,000 Japanese participated in the Battle.
The American Flag Raising on Mt. Suribachi took place on February
23, 1945 - the fifth day of battle. The Battle continued with
increased intensity for a month more. Almost 7,000 Americans were
killed in action at Iwo Jima - more than 20,000 American casualties.
Approximately one-third of all Marines killed in action in World
War II were killed at Iwo Jima, making Iwo Jima the battle with
the highest number of casualties in Marine Corps history. Twenty-seven
Congressional Medals of Honor were awarded in the Battle - more
than were awarded to Marines and Navy in any other Battle in our
country's history. Three of the men who raised the flag in the
Joe Rosenthal photo were killed before the Battle was over. After
the capture of Iwo Jima, more than 30,000 American Airmen's lives
were saved when more than 2,400 disabled B-29 bombers were able
to make emergency landings at the Iwo Jima Airfield after making
bombing flights over Japan. Approximately 132 Americans killed
at Iwo Jima were unidentifiable and listed as unknown. More than
50 4th Division Marines died of wounds aboard ship and were buried
at sea. The U.S. government returned the island of Iwo Jima to
the Japanese government in 1968, after the bodies of the men in
the 3rd, 4th, and 5th Division cemeteries were removed to the
United States. Updated April 25, 2004]
Letter
to Editor
©1876-2003
by The Fresno Republican Newspaper.
All rights reserved.
Comment

THE
DAILY arise and read
a news leak from CLOVISNEWS.COM
Thursday February 19, 2004
Back Story Solved
In Pemelia Baley Case
By Howard E, Hobbs
PhD, Editor & Publisher
ACADEMY, CALIF. -- Among
the men from all sections of the country who thronged to California
during the excitement following the discovery of gold was a young
American of Scotch ancestry, Gillum Baley, who was born in Pettis
County, Mo., Jun 19, 1813. Gillum Baley from Gallatin County, Illinois.
His youth and young man hood was spent
in Sangamon County, Ill., where at the age of nineteen he was an
ordained minister of the Methodist Church, although he never held
an itinerant pastorate. At the age of about twenty-one, he chose
Missouri as his place of residence, settling there in 1834.
He was admitted to the bar in Missouri
but never practiced, although he served for sixteen years as Associate
Justice in the counties of Andrew, Jackson and Nodaway, in that
state. In 1849 he crossed the plains to California with his two
brothers, Caleb and W. Rite Baley. Leaving their home in April they
arrived at the destination in September, and worked in the mines
with more or less success for several years.
In 1852 young Baley returned to Missouri
via Panama, but the memory of California's charms lingered with
him in his eastern home and he was not content until he was again
en route for the Golden State.
In 1858 he gathered 200 thoroughbred Durham
cattle and with his wife and nine children and his brother W. Rite
in the party, again started for the Pacific Coast. Near Fort Hardy
the party was attacked by Indians, and losing their cattle and supplies
were obliged to return to Albuquerque, New Mexico, for a new outfit,
starting again for the coast in August, 1859, with six mules and
wagons. This time they were more fortunate and reached their destination,
arriving at Visalia in November 1859.
January 17, 1860, Mr. Baley moved to Millerton,
Fresno County, leaving his brother, W. R., in Visalia. He made a
number of trips from Stockton to Millerton, driving a six-mule team
with supplies, and also mined on the San Joaquin River three miles
above Fort Miller, and on Fresno River, until 1866, when he removed
to Fort Miller on accout of the school advantages for his children.
In 1867 he was elected County Judge of
Fresno County and served twelve years on the bench. When the county
seat was moved to Fresno in 1874 he was elected and served two years
as treasurer of Fresno County. For a time he was engaged in the
grocery business in Fresno with his son Charles C. Baley.
He owned 160 acres of land at Tollhouse,
Fresno County, also 1,000 acres in small tracts in different parts
of the county. Mrs. Permelia E. Baley died in
Fresno in 1906.
[Editor's Note: For more
detail on this incident see: "The History of Fresno County,
California, with Biographical Sketches," by Paul E. Vandor
in two volumes from The Historic Record Company, Los Angeles, Califonia
Vol. I, pp. 623.]
Letter
to the Editor
Copyright 1962, 2004 by
Valley Press Media Network. All Rights Reserved
THE
DAILY arise and read
a news leak from CLOVISNEWS.COM
~Updated~
February 17, 2004
THE MYSTERY AT ACADEMY
SCHOOLHOUSE & CEMETERY
Howard E. Hobbs PhD, Editor & Publisher
ACADEMY, CALIF. -- The
historic one-room Academy prairie schoolhouse, located one-quarter
mile Northwest of the Academy Cemetery on the South bank of Dog
Creek in a grove of oak trees, was established at the exact
location of a much earlier settlement that would be renamed as as
Academy in 1871. It would become the foundation for a first
secondary school in Fresno County.
James Darwin Collins, later sheriff, was
the first teacher. He taught there until 1876. The reputation of
the young schoolmaster drew many of the early pioneer families to
the vicinity of this school where they established homes along the
Upper Dry Creek in order to give their children the benefit of his
teaching service paid for by tuition. In this way the Academt settlement
grew large as it was built into a thriving community.
The Clovis Free Press has obtained a news
story which appeared in the Fresno Expositor on the school
and its name "Academy." The text of the Expositor
story reported: "Academy is the name of th new Post office,
and will become the local name of th region heretofore known as
Upper Dry Creek. The name Academy is well deserved from the
enterprise and liberality of its citizens who built the beautifu
and an commodious school edifice that adorns the valley among the
big Oak Trees just at the edge of the foothills."
Just easterly of The Academy stood
the small Methodist-Episcopal South Church, built in 1869
and still in use today. The stage route from Visalia to Millerton
passed nearby and soon, a small village sprang up including a hotel,
store, stables and a post office to which the name ACADEMY
was attached. Later, it was a stopping place for the Tollhouse Teamsters.
Many of the County's earliest families
settled here engaging wheat growing and the cattle raising business.
Nearly all of the early families attended the Academy Secondary
School. Most of them and many of their descendants now rest
in the nearby pioneer cemetery.
The school building is typical of most one
room school houses throughout the California prairie. Placed on
one acre of land, the front door faced the East. There were four
windows on the North and South sides, later a window on the Southwest
side was changed to a door for fire safety reasons. There was a
wood plank front porch floor with four galvanized posts that were
worn slick from the pupils swinging on them.
A school bell in the belfry was rung at
8:30 a.m. for 5 minutes, then class started at 9:00 a.m. The teacher's
desk was on a raised platform on the West end of the room, with
a blackboard, bookcase, piano and pull-down maps behind and to the
sides. Three rows of double desks for the pupils, smaller desks
in front and larger desks in back were placed in front of the teacher.
There were curtains that could be pulled
together in front of the platform area for plays and performances.
A potbellied stove was on the North side of the room. Older boys
would bring in kindling from the shed on those cold days and they
would pop corn on the stove.
Just inside the front door were pegs on
the wall for coats, shelves for lunch buckets, places to hang drinking
cups, a pail for drinking water, and a wash basin and towel.
Outside on the South was a well near
the drinking water. The wood shed was near the back door. On the
North side was the two outhouses - one for boys, and one for girls.
The official Academy School Roll Book included most of
the names that are now carved in stone and marble headstone cemetery
markers.
The distinction of the most mysterious
Academy grave goes to Permelia E. Baley (Plot #130)
who died at age 87 with birth year shown as 1719 -- 130 years prior
to the California gold discovery and the oldest known pioneer grave
site in the Wild West. Funds to build the Academy Schoolhouse $3170
was raised from local donations. By 1877 the school had enrolled
55 students.
In 1856 when Fresno County was organized,
the town of Millerton became the Fresno County Seat. Big Dry
Creek and its Academy were the nearest settlement. As the 1850's
progressed, a wide variety of people began moving in. Women and
children came too,on horseback and in horse-drawn covered wagons,
bringing large quanties of food.
In 1868 the first geneal store was opened.
Lewis Clark and Jesse Blasingame arrived at about the same time.
John Simpson donated land for a church house. Joel Hedgepeth became
its first minister in the one-room building with the steeple and
a bell in the same clearing near The Academy School house was constructed
in1872. In 1876 the Academy Post Office was established.
[Editor's
Note: See an alphabetical list
of persons and families remembered at the Academy Schoolhouse
and Cemetery; Appreciation to John Allan Dow for permission to cite
University of Southern California, doctoral dissertation: "History
of Public School Organization and Administration in Fresno County,
California" June 1967; to Wallace Smith, Max Hardison Pub.,
Fresno, Calif, 1935; to W. Storrs Lee, California, A Literary Chronicle,
Funk & Wagnalls, N.Y., 1968; Jacques Maritain, Education at
the Crossroads,
p. 44, New Haven, Conn., Yale University Press, 1943; John Dewey,
Democracy & Education, N.Y., Macmillan Co., 1916 .Miwok
Indian peoples are known to have ranged at or near Big Dry Creek
at Academy: U.C. Anthropologist A.L. Kroeber (1925) estimates that
in 1770 there were about 500 Lake Miwok, 1,500 Coast Miwok, and
9,000 Plains and Sierra Miwok, bringing the total to 11,000. However,
The census of 1910 returned 670, but Kroeber estimates less than
700 of the Sierra
Miwok. The census of 1930 returned 491.]
Letter
to the Editor
Copyright 1962, 2004 by
Valley Press Media Network. All Rights Reserved
|
| |
THE
DAILY arise and read
a news leak from CLOVISNEWS.COM |
| |
~Reprise~
May 5, 1996
Humble Clovis Defies
Education Visigoths
by Christopher Garcia, assistant editor of Policy Review:
The Journal of American Citizenship.
CLOVIS -- In 507 AD, at
Vouille in present day France, the King of the Franks led a band
of warriors against the Visigoths, the marauding barbarians who
had sacked Rome a century earlier. The king, named Clovis, defeated
the Visigoths and broke their hold on Europe.
Today, a modern namesake-the Clovis Unified
School District (CUSD),another ominous empire: the education establishment.
Despite serving a significant portion of Fresno's urban poor, Clovis
is proving that public schools can deliver a good education with
a small budget and minimal bureaucracy.
Clovis has long ignored the prevailing
cant about the need for high spending and huge bureaucratic machinery
to regulate public education. During the 1993-94 school year, CUSD
spent $3,892 per pupil; school districts nationwide averaged $5,730.
The district's student-to-administrator ratio is 520:1-nearly twice
the national average. And although similarly sized districts (like
those in Rochester, New York, and Madison, Wisconsin) typically
house 300 to 400 employees in their central offices, CUSD employs
just 167.
With no teachers union or Parent Teachers
Association (PTA), CUSD is a rarity among public schools. In this
case, less means more-more students performing above average across
a broad range of measures. The district's average score on the Scholastic
Aptitude Test (SAT) is 52 points higher than the state average and
42 points higher than the national average. CUSD's mean composite
score on the American College Test (ACT) stands respectably at the
65th percentile. In 1995, with a senior cohort of 1,606, CUSD students
passed 720 Advanced Placement (AP) exams.
Perhaps one reason Clovis kids outperform
their peers is that they show up for class more often: The district's
high-school attendance rate is nearly 95 percent, and its drop-out
rate is only 4 percent. The district doesn't skimp on its extracurricular
offerings, either. More than 80 percent of Clovis students participate
in one of the most successful programs in California.
Last year, the district earned a championship
at the National Future Farmers of America Convention and sent its
state-champion Odyssey of the Mind team to compete in the world
finals. Many Clovis children are among the most disadvantaged in
the region. Nearly 40 percent of the district's students live in
Fresno City.
Six of CUSD's elementary schools enroll
enough AFDC children to qualify for direct financial assistance
from the federal government. And five schools have student bodies
with more than 50 percent minorities. In 1989, the median household
income of the community surrounding Pinedale Elementary School was
$10,000 below the national median of $28,906. And yet Mexican-Americans,
who make up the district's largest minority (about 18 percent of
all students),state and national counterparts on the ACT by significant
margins.
Created in 1960 from the merger of seven
rural, low-income school districts, CUSD presented its first superintendent,
Floyd V. Buchanan, with a significant challenge: Barely more than
one in three of the district's 1,843 students performed at grade
level. Buchanan wanted to push this figure to 90 percent-but how?
Put simply: competition, control, and consequences. Buchanan reasoned
that schools would not be spurred to meet the goals that he and
the central administration set for them unless they competed against
one another in academic and extracurricular achievement. He established
goals for each of the system's 11 schools at the start of the year,
ranked them according to their performance at year's end, and established
a system of carrots and sticks (mostly carrots).
Most importantly, administrators and teachers
were allowed to choose the teaching methods and curricula they felt
suited their objectives. This formula, in place for decades, has
allowed the district-now with 30 schools and 28, 000 students-to
place between 70 and 90 percent of its students at grade level.
Competition in the district exists at several levels. Earning a
rating as a top school is its own reward, but the district recognizes
high achievement in other ways.
The top schools on the elementary, intermediate,
and high- school levels are recognized at an annual, districtwide
award ceremony. The district's best teachers and administrators
are honored at a dinner. And the school's achievements are reported
to parents and the community in the pages of the district's publications.
The friendly, competitive culture at Clovis
clearly has helped drive achievement. Because a school's performance
at a districtwide choral competition or drama fair influences its
ratings, teachers, students, and administrators work hard to give
their routines the extra edge needed to push ahead of their colleagues.
Schools borrow the winning strategies used elsewhere. Students at
Clovis West High School, for example, often score better on SATs
and AP exams than those at Clovis High School, so Clovis High has
borrowed test-preparation tips from Clovis West.
Clovis High is also trying to improve discipline
by looking at successful techniques employed at Buchanan High. Competition,
however, would produce little without local decision-making. Anticipating
trends that would revolutionize America's Fortune 500 companies,
Buchanan made flexible, decentralized, site-based management a fundamental
feature of the school system in 1972. The district office has been
responsible for setting goals and establishing guidelines, but schools
have worked to meet these goals in their own ways. ";They give
us the what and we figure out the how,"Elementary School.
When officials at Pinedale Elementary School
determined that parent participation there was lower than at other
schools, for example, they realized that immigrant parents felt
locked out by language barriers. So they created ";family nights";
to help these parents take part in their children's education. With
their children present, the parents are taught games and devices
they can use at home to help their children with their homework.
The result: Immigrant parents now participate
more. Such innovation is easier in the absence of teacher unions.
For example, the district deploys teachers weekly to the homes of
about 100 recently arrived immigrants to provide them English-language
instruction and to help them build a bridge to their rapidly assimilating
children. Meredith Ekwall, a first-grade teacher at Weldon Elementary
School, teaches English at night to the parents of her ESL students
to encourage
English use in the home. In districts where
collective-bargaining agreements stipulate precisely how much time
teachers spend teaching, micromanage the amount of time teachers
can devote to activities outside of the classroom, and dictate what
a district can and cannot ask its teachers to do, such flexibility
and voluntarism is rare. Along with teacher autonomy and greater
parent access, Clovis strives for accountability.
All the teachers, without exception, are
expected to bring 90 percent of their students up to grade level.
If they do not, everyone knows about it. The district's research
and evaluation division notifies teachers, parents, and administrators
of school and student performance. And with curriculum development
and teacher hiring and firing in the schools' hands, knowledge is
power. The approach has "made every teacher accountable,"VanDoren.
"It made me sit down and look at all those kids [needing help]
and ask, 'What can we do?"
Parents seem more likely to ask that question
in Clovis than in other school districts. Parents and other community
members (including the clergy, senior citizens, and businessmen)
sit on advisory boards, where they review individual school performance
and formulate policy. Last year, some parents were upset that children
were required to read feminist author Maya Angelou's I Know Why
the Caged Bird Sings. Parents forged an agreement with the district
that allows them to review books assigned to their children and
help develop alternatives.
Other boards recently voted to institute
a voluntary uniform and a fee-based home-to-school transportation
program. Teams of parents issue critiques of schools on the basis
of data culled from parent surveys; these reviews are posted in
every staff room in the district. These boards function the way
PTAs are meant to, but without the stifling hand of teacher-union
influence. ";The reason for the success of Clovis,"";is
that these schools are truly governed by elected lay people."
Ultimately, it seems, success in CUSD is
driven by community expectations. ";There's a corporate culture
that has been established that requires more of people, expects
of people more, and gets of people more,"director of Fresno-
Madeira Youth for Christ and member of CUSD's clergy advisory council.
This culture of expectation is impressed
upon teachers even before they pick up a piece of chalk. A lengthy,
multi-tiered interview process incorporates parents, teachers, community
leaders, principals, and administrators and signals to prospective
teachers that the Clovis community demands much of its teachers.
According to Ginger Thomas, the principal
of Temprance-Kutner Elementary School, some teacher candidates quit
the interview process, saying "you guys work too hard."Assistant
superintendent Jon Sharpe contends that Clovis sustains "
a work ethic in the public sector that's almost unsurpassed."He
may be right: In 1992, CUSD teachers even voted down their own pay
raise to channel the money into books and supplies. In an education
system under assault for its academic failures, Clovis has produced
a winning formula.
CUSD schools have won recognition by the
state of California 15 times and earned national blue ribbons from
the U.S. Department of Education 13 times. The prestigious Phi Delta
Kappa Center for Evaluation, Development, and Research has featured
Clovis in two works, Clovis California Schools: A Measure of Excellence
and Total Quality Education. Even outspoken critics of public education
recognize the district's accomplishments.
"If we are going to limit ourselves
to the Prussian system of education, Clovis is the best we are going
to get in a tax-financed school,"founder of the Fresno- based
Separation of School and State Alliance and the father of four Clovis
students. Awards aside, the real lesson of Clovis is that good education
depends not on bloated budgets but on creative and committed teachers
and administrators held accountable by engaged communities. Clovis's
success also suggests that quality in public education will not
be the norm until resources are channeled to classrooms rather than
bureaucrats, and parents wrest control over education from teachers
unions. .
Letter
to the Editor
Copyright 1962, 2004 by
Valley Press Media Network. All Rights Reserved |
| |
THE
DAILY arise and read
a news leak from CLOVISNEWS.COM |
| |
December 23, 2003
Private Graduate Schools Challenge
Colleges of Education
By Howard E. Hobbs, Ph.D., Editor & Publisher
CLOVIS -- Teaching may not pay much, but
apparently teacher education does. Ever eager for new growth, several
companies that operate for-profit colleges are expanding their offerings
of master's and doctoral degrees in education. The companies are
also taking steps to promote the teaching degrees they already offer.
"Part of it is driven by the new sense that
continuing education is where the money is," says Thomas J.
Jennings, associate dean of teacher education at Columbia University's
Teachers College. The programs the companies are offering, he says,
which are aimed at teachers who already have undergraduate degrees,
are part of "a very profitable market" within teacher
education.
While most of the companies continue to enroll
greater numbers of students in their programs in business and information
technology, the number of students signing up for graduate degrees
in education -- both at campuses and online -- continues to grow.
So far, most traditional education programs have
not been hurt by the companies' expansion. But some education deans
and higher-education observers predict that the companies are edging
the market for teacher education toward a period of change that
will force traditional colleges to compete aggressively on price
and service -- or lose students.
"Over the next 10 years, this is going to
become a very big, free-falling market," says H. Wells Singleton,
provost of the Fischler Graduate School of Education and Human Services
at Nova Southeastern University, a private nonprofit institution.
The four companies with the biggest presence in
teacher education -- Apollo Group, Capella Education, Education
Management Corporation, and Sylvan Learning Systems -- now collectively
enroll more than 22,500 students pursuing master's or doctoral degrees.
That's a sizable chunk of the overall market for those degrees.
According to the U.S. Department of Education,
about 130,000 people received master's degrees in education in the
2001 academic year, the most recent year for which statistics are
available. An additional 6,700 received doctorates. While the overall
number of students pursuing graduate degrees in education is also
on the rise, the for-profits are making some nonprofit colleges
more than a little nervous, particularly private institutions, which
have a harder time competing with the companies on price.
More than half of the students now studying with
the largest for-profit providers of graduate programs in education
are enrolled at institutions owned by or related to Sylvan. Sylvan
says its enrollment in education programs has increased 20 to 25
percent a year since 1997. Its revenues from teacher-education offerings
topped $59-million in 2002, an increase of nearly 50 percent from
2000.
Sylvan expects continued growth now that it has
jettisoned the tutoring business on which it was founded and refashioned
itself as a higher-education company. Within the past 18 months,
Sylvan introduced three new master's degrees in education at Walden
University, the online institution of which it is majority owner.
Walden will add a fourth master's degree in January.
Sylvan also owns Cantor and Associates, a division
that provides distance-learning options for traditional colleges
with which it forms partnerships. But Sylvan has been paring back
its involvement with those partners and placing more focus on degree
programs it offers through Walden, whose programs are more profitable
for the company. Cantor had about 50 partners when it was acquired
by Sylvan in 1997; today it has just eight.
Smaller players are also expanding. Argosy University,
which is owned by Education Management, expects to offer its master's
and doctoral degrees in education at 12 campuses beginning this
fall, up from six last year. Jones International University, an
online institution, added two new master's degrees this summer.
And Career Education Corporation, a company known more for its culinary
and computer-arts programs, entered the education market in February
2002 with an online master's degree program at its American InterContinental
University. It says the program is still tiny but is beginning to
catch on.
Meanwhile, another formidable competitor is planning
to enter the fray. Kaplan Inc., which already earns more from its
higher-education operations than from its better-known test-preparation
business, plans to open its own education school within the year.
Initially, it will offer master's degrees and hopes to attract students
interested in switching to teaching from other careers. A subsidiary
of the Washington Post Company, Kaplan also runs 57 undergraduate
and career colleges and the online Concord Law School.
The company says its experience running the colleges,
where enrollment has doubled every year for the past three years,
proves it can thrive in an already-crowded field, because it understands
how to reach and serve students. "We do know how to get people
into and through academic programs," says Andrew S. Rosen,
president and chief operating officer of Kaplan.
Education deans at traditional colleges and analysts
of for-profit higher education say the companies are gaining ground
because their approach is student-friendly. Many, for example, offer
flexible scheduling. Capella students take nearly all of their courses
online, and Kaplan's will, too. Some traditional colleges offer
similar flexibility, but fewer have the marketing budgets or prowess
to promote their programs.
Also, none of the for-profit companies offer bachelor's
degrees in teaching. Because of the costs of setting up teaching
internships at schools and of supervising those student teachers,
bachelors' programs are often more expensive to operate than master's
or doctoral programs.
"There's an element of cherry-picking,"
says Frank Newman, director of the Futures Project, a research center
on education issues at Brown University. But traditional colleges
will suffer if they don't respond, he says: "They're losing
market share, and they don't even know it."
But even the undergraduate market may not scare
these companies much longer. Officials at several institutions said
they had heard that Apollo Group was considering offering a bachelor's-degree
program through its University of Phoenix. Apollo officials declined
to comment on any aspect of the company's teacher-education programs.
The companies also have a distinct financial advantage
over the state institutions and private colleges that have traditionally
offered graduate education for teachers: lower expenses. Because
company-owned institutions don't have scholarly research or public
service as part of their missions, their per-student costs are lower.
Yet their tuition charges are not substantially lower than those
of traditional private colleges. That allows the companies to keep
more of their tuition revenue as profit -- and trim their prices
to compete better if necessary.
"In effect, they are providing a different
product line," says Arthur E. Wise, president of the National
Council for Accreditation of Teacher Education, or NCATE. For-profit
institutions "do not assume any responsibility for knowledge
generation."
Some of the educators who have disparaged the quality
of education research in recent years might say that's just fine.
But Mr. Wise and others note that there are negative consequences
as well.
For one thing, students enrolled in company-owned
programs are much less likely to be exposed to researchers engaged
in scholarship on such important topics as how best to teach reading.
Research could suffer, too. "If colleges of
education are further squeezed by competitive pressures of for-profit
providers, what effect will that have on the ability of nonprofits
to do research?" asks Mr. Wise. Institutional support for research
is already hard to come by, he notes.
The companies moving into the market argue that
there is room for new approaches to teacher education, particularly
because so many policy makers remain frustrated by the quality of
America's teachers.
"There's not this universal sense that 'Boy,
we really have great teachers and great schools,'" says Mr.
Rosen, of Kaplan. "I just think this is a market that is ripe
for added competition." He recognizes that the quality of Kaplan's
programs, like those of the other companies operating in the field,
will always be viewed suspiciously by some traditional colleges.
But either Kaplan produces graduates the school systems want, he
says, "or we won't have a business."
Frank B. Murray, president of the Teacher Education
Accreditation Council, a new accrediting body, says the for-profit
character of the colleges isn't the key to assessing their quality.
"Some of the for-profits will enter the market
for the wrong reasons, and because standards are low for the profession
they will be able to mount and sustain marginal programs,"
Mr. Murray says. But he says some traditional nonprofit colleges
operate marginal programs now, and some of the for-profit providers
may well be offering programs "of fairly high quality, relative
to traditional programs."
Deans at several traditional colleges acknowledge
that their uneven reputation leaves many of them vulnerable. "We
probably do need to be shaken up," says Elizabeth Hawthorne,
dean of the National College of Education, an arm of Chicago-based
National-Louis University. The college, one of the largest non-profit
institutions offering teacher-education courses, enrolls about 7,000
students in its bachelor's, master's, and doctoral programs in locations
throughout the country.
Though her institution, which is private, has been
nimble -- it offers one degree online already and has plans to add
another this winter -- she worries about having to compete with
institutions like the University of Phoenix and Walden, which place
less emphasis on costly endeavors like research. Also, she notes
that her institution is accredited by NCATE, while none of the for-profits
are. Gaining and keeping that accreditation helps to distinguish
the college from others, she notes, but it also is expensive.
Unlike schools of law or medicine, colleges of
education are not required to qualify for special professional accreditation
by groups like the one Mr. Wise oversees. General accreditation
by a regional body suffices.
Of the 1,200 or so colleges offering education
programs, 560 are accredited by NCATE and an additional 100 are
candidates, Mr. Wise says. He says Phoenix and representatives of
some other for-profit institutions have been attending NCATE workshops
to learn about earning accreditation, but none have yet applied
for it.
Should they bother? While many education deans
and policy makers think of accreditation by NCATE, and the new TEAC,
as measures of quality, many deans grudgingly acknowledge that the
factors that contribute to accreditation, such as well-stocked libraries
and commitments to research, may not matter to many of their potential
students.
Take Delores Bellinger. A teacher for 27 years,
she is now teaching gifted third-graders at Arden Elementary School,
in Columbia, S.C., and hopes to eventually become a principal. A
year ago, when she decided to pursue a Ph.D., she enrolled at Capella
University. For her, Capella's online approach sealed the deal.
After so many years as a classroom teacher, and taking graduate
classes in traditional settings, "I just could not face going
through four walls again," she says.
Capella's accreditation, by the North Central Association
of Colleges and Schools, "was enough for me," she adds.
She says she has been more than satisfied with
the quality of her courses. "I'll be able to stand up against
any graduate from any college," Ms. Bellinger says. She's also
been pleasantly surprised by the level of interaction with her Capella
professors. Like many of the other companies, Capella has a small
core of full-time faculty members and hires working professionals
-- principals, assistant superintendents, and the like -- to teach
its courses. Many have doctoral degrees.
Taking two courses at a time, Ms. Bellinger hopes
to complete her classwork by December and then move on to her comprehensive
exams and dissertation. Once she has her degree, she says, she'll
be eligible for a $7,000 bump in salary, and even more if she lands
a post as a principal.
Like Ms. Bellinger, many classroom teachers pursue
graduate work because they need it to advance in their careers and
earn more money. And in most school districts, pay increases for
advanced degrees are awarded as long as those degrees come from
institutions recognized by a regional accrediting body.
In some cases, that means teachers are drawn to
"programs that are quick and easy," even if they cost
more, says Beverly Young, director of teacher-education programs
for the California State University system. Cal State's are quite
inexpensive, but "our programs are academically rigorous,"
she says. A Cal State student could earn a master's degree at a
cost of about $3,000. At Capella, a master's degree costs about
$15,300; at Phoenix, it's about $14,000; and at Walden, about $7,400
to $9,500.
As Kaplan and the other for-profits get even more
aggressive, Mr. Singleton, the Nova Southeastern provost, predicts
that students will shop around a lot more for the programs that
best suit them, and colleges will have to compete more vigorously.
He also expects more colleges to start working closely with school
districts to develop customized graduate degrees.
Nova, which has seen its enrollment in education
grow from about 7,000 to nearly 13,000 in seven years, is already
doing a lot of that, he says. But it will need to do even more to
stay competitive.
Letter
to the Editor
Copyright 1962, 2004 by
Valley Press Media Network. All Rights Reserved
|
| |
THE
DAILY arise and read a
news leak from CLOVISNEWS.COM |
| |
November 23, 2003
Clovis Schools Instructional Methods Under
Parent Fire
By Howard E. Hobbs, Ph.D., Editor & Publisher
CLOVIS -- According to Clovis parent, Mrs.
Lisa Alves current methods of instruction are inadequate. Alves
has raised her voice in protest at the school's Parent-Teacher Club.
Apparently in response to Alves comments, the School District administration
issued an order banning Alves from making contact with school personnel
and ordering her from coming onto the school site.
The mother of the Riverview Elementary
School First Grader claims she has the right to assess teacher and
administrator effectiveness. Apparently the district officials didn't
see it that way.
This all ended up in local Court and an
eight-day trial ensued during which the presiding judge ruled in
favor of Alves, holding that the Clovis Unified School District
had not proved that Alves' conduct constituted any danger to school
district administrators or teachers.
According to court records, Alves explained
that she and many other parents with children enrolled in CUSD schools
are dissatisfied with the tactics of school district officials in
managing parental objections to district policies. The District
then spent $25,000 on legal fees to defend the school district board's
actions.
The local school district and its governing board need
a new approach to civility in school district governance. Whatever
else a school board member may provide, we need board members who
are willing and amenable to examine the impact a school board has
on the community over the course of several years.
Such associations require much of board
members. Existing research indicates that school board conflict
contributes to learning disruptions and diminishes student learning
gains, as much as prior achievement and family and peer characteristics.
What is needed is a way to separate the
important contributions that school board members, teachers, administrators,
family, school, and other influences bear on student achievement
and feelings of well-being.
It is unfair to attribute everything that
goes on in schools to school board members. But our current
school accountability programs do not separate the role of teachers
from such things as how closely aligned a district’s curriculum
is to state academic standards, turnover in staffing, or new administrative
and school board leadership or test scores.
Although we currently know little about
the interplay of these effects, we will need to better understand
them to know which factors amenable to public intervention hold
the best promise for improvements in public education within the
Clovis Unified schools.
Letter
to the Editor
Copyright 1962, 2004 by
Valley Press Media Network. All Rights Reserved
|
| |
THE
DAILY arise and read
a news leak from CLOVISNEWS.COM |
| |
Friday November 7, 2003
Everything
In Clovis
Save Mart Swiped This Week
Amy Williams, Staff Writer
CLOVIS -- News America Marketing
is handling the Save Mart advertising campaign here in Clovis. This
is advertising with a big impact. The firm boasts that it has the
power to impact the purchase decisions of local consumers through
an integrated portfolio of home-delivered, on-line and in-store
media marketing service.
News America Media boasts it is one of a
kind. The complete range of products is part of the company’s
International division. It's clients include hundreds of brands
from the nation's leading packaged-goods manufacturers, entertainment,
communications and direct response companies. News America Marketing
is a News Corporation Company.
One of News America's attention getting
ads is drawing wide spread attention in Clovis. Attached to every
Save Mart shopping cart is a small sign which reads, "whatever
you're buying SWIPE IT."
On the News America Marketing web page, they state the purpose of
the ad "... is a mini-billboard that separates groceries at
checkout with custom color advertising, providing a "last chance"
exposure to consumers moments before they leave the store..."
and is a graphic representation of an American Express Charge card
and beneath is is the statement: "Earn Points, Miles, or
Cash Back."
According to Webster's Dictionary the word
swiped is an informal expression meaning -
to steal, as in - He'll swipe
anything that isn't nailed down. Alternatively, Webster
makes reference to the word swipe as a
slang expression -- to make a sweeping stroke.
Letter
to the Editor
Copyright 1962, 2004 by
Valley Press Media Network. All Rights Reserved |
| |
THE
DAILY arise and read
a news leak from CLOVISNEWS.COM |
| |
August 11, 2003
Davis' Version of Budget Crisis:
Effort to Rewrite History
By Dan Walters
SACRAMENTO, CA -- Governor
Gray Davis and his minions have been working overtime to convince
Californians that the budget crisis isn't his doing, well aware
that it is a major source of voter anger as he faces a historic
recall election.
Davis' version of the crisis portrays the
state treasury as the victim of a sudden, steep and unanticipated
economic nose dive that slashed revenues and threw the budget into
imbalance.
"Over the past four years," Davis
said in January as he submitted his budget, "working together,
we have made critical investments in improving education, protecting
public safety, expanding access to health care and providing taxpayers
with significant tax relief. "With
the pace of both the national and state economies continuing to
languish, and no significant rebound in sight, California has experienced
the most dramatic decline in revenues since World War II ... "
Davis said.
When Davis unveiled a revised budget in
May, he also issued a revised version of his message that an unanticipated
economic decline created a deficit that he pegged at $38 billion.
And he continued to beat that drum for weeks, until he finally signed
a much-overdue budget that does little, if anything, to resolve
the underlying crisis.
The problem with the message is that it
simply doesn't square with either the state of the economy or the
historical record of what Davis and the legislators did.
The undisputed fact is that after a severe
recession ended in the mid-1990s, the state experienced a solid,
if unspectacular, gain in tax revenues for four years before the
highly volatile high-tech industry produced a spike in personal
income taxes -- about 12 extra billion dollars -- that lasted just
one year before revenues resumed their normal pattern of slow growth.
When the extent of the windfall became
known in 2000, Davis publicly -- and prudently -- declared that
it would be a mistake to enact major increases in ongoing spending,
or major tax cuts, and promised to resist them. But succumbing to
pressures from both fellow Democrats and Republicans, Davis soon
agreed to commit roughly $8 billion of the windfall to tax cuts
or new spending. And when revenues did return to normal levels,
the state was left with a "structural deficit" of roughly
$8 billion a year -- one that will continue indefinitely.
The mistake of enacting those unaffordable
tax cuts and spending increases was compounded in the subsequent
three years by budgets that papered over the deficits with creative,
if misleading, gimmicks, raids on other state funds and loans of
various kinds. But was it, as Davis said
in his January message, the product of a languishing economy? California's
economy has been a bit sluggish, but economists agree that its problems,
whatever they may be, have been largely confined to the San Francisco
Bay Area-centered technology sector and that overall, California's
economy has been outperforming those of other states.
"When the hard budget decisions must
be made, the economy is often a convenient scapegoat, but in this
case it's an inappropriate one," says a recent economic review
by Santa Monica-based Straszheim Global Advisors, which cites a
series of indices indicating that California has done no worse than
the nation as a whole, and by some measures better. It describes
California's worst-in-the-nation budget woes as "home grown,"
more political than economic.
"The tech boom ... threw off a tremendous
tax windfall which California's elected officials spent like an
ongoing new revenue stream," the analysis continues. "The
rest is budget trouble history."
In part, economists agree, California's
budgetary problems stem from a volatile, income tax-centered revenue
system that tends to push revenues sky high in good times and into
a deep trough a mild downturn. Rather than make budget decisions
based on that reality, politicians tend to act on faulty, if convenient,
assumptions.
A phony history of California's fiscal
crisis may serve Davis' political need to shun responsibility, but
it just isn't accurate. And acceptance of reality is the first step
toward fixing a badly broken budgetary process.
[Editor's
Note: California went from a surplus when Gov. Davis was elected,
to a record decline and a $34.8 Billion deficit.]
Letter
to the Editor
Copyright 1962, 2004 by
Valley Press Media Network. All Rights Reserved
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THE
DAILY arise and read
a news leak from CLOVISNEWS.COM
|
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July 25,2003
The End of Everything
By Dennis Overbye, Science Writer
CLOVIS -- Recent
astronomical observations indicate not only that universe is expanding
but also that it is speeding up under influence of mysterious 'dark
energy,' an anti-gravity that seems to be embedded in space itself.
Astronomers say that if the universe is
accelerating, distant galaxies will disappear from view, leaving
our sky dark and empty, and will eventually be moving apart so quickly
that usual methods of formulating physics may not all apply. The
domain of life and intelligence, starved finally of energy, will
not expand, but constrict and eventually vanish.
In the decades that astronomers have debated
the fate of the expanding universe -- whether it will all end one
day in a big crunch, or whether the galaxies will sail apart forever
-- aficionados of eternal expansion have always been braced by its
seemingly endless possibilities for development and evolution. As
the Yale cosmologist Dr. Beatrice Tinsley once wrote, ''I think
I am tied to the idea of expanding forever.''
Life and intelligence could sustain themselves
indefinitely in such a universe, even as the stars winked out and
the galaxies were all swallowed by black holes, Dr. Freeman Dyson,
a physicist at the Institute for Advanced Study, argued in a landmark
paper in 1979.
''If my view of the future is correct,''
he wrote, ''it means that the world of physics and astronomy is
also inexhaustible; no matter how far we go into the future, there
will always be new things happening, new information coming in,
new worlds to explore, a constantly expanding domain of life, consciousness,
and memory.''
Comment
©2003 New York Times
All Rights Reserved. |
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THE
DAILY arise and read
a news leak from CLOVISNEWS.COM |
| |
July 21, 2003
Stebbins Dean
Crack Up in Naples!
By Thomas Hobbs,
Staff Writer
FRESNO - Stebbins
Dean, CEO of Fresno’s Chamber of Commerce, has been arrested
in a police sting operation in Naples, Florida. The arrest was covered
in the local Naples Daily News. Collier County Sheriff’s report
states that Dean negotiated purchase of what he believed to be crack
cocaine from undercover officers on Saturday night.
At the time of his arrest,
Dean told officers he was in staying at the Ritz-Carlton in Naples
while attending a conference for the national Chamber Executives'
Leadership Forum...More.
Comment
©1867-2003 Fresno Republican Newspaper
All Rights Reserved. |
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THE
DAILY arise and read
a news leak from CLOVISNEWS.COM |
| |
Monday July 14, 2003
The Worth of Freedom
Stepping On the Free Press
By Howard Hobbs, Ph.D., Editor & Publisher
CLOVIS,
CA -- It is not always easy to separate society's need and the individual's
right under State and federal laws.
In the City of Clovis this week, however,
American constitutional guarantees to a free press are being indirectly
questioned and perhaps abridged if city fathers go ahead with plans
to force the local newspaper out of its editorial office space at
754 3rd Street corner on Third and Hughes in Old Town Clovis.
This is the more serious question of the
day. The inviolate role of the free press must be...More!
Letter
to the Editor
Copyright 1962, 2004 by
Valley Press Media Network. All Rights Reserved |
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THE
DAILY arise and read a
news leak from CLOVISNEWS.COM
|
| |
June
11, 2003
The
Trouble with Martha
Stockbroker
assistant pleads guilty to payoff
for
silence on insider stock tip
By
Thomas Hobbs, Assoc. Editor
CLOVIS -- Martha
Stewart has inspired women to elevate the ordinary. She has taught
them to pay attention to details. She has motivated them to pursue
interests with passion. She is strong, creative and a successful
woman.
This emotion and commitment to Martha
is typical of the thousands of
e-mail letters she receives at her web site following the hearing
on an indictment for fraud. The Indictment in this matter shows
the following undisputed time-line...More!
Letter
to the Editor
Copyright 1962, 2004 by
Valley Press Media Network. All Rights Reserved
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THE
DAILY arise and read
a news leak from CLOVISNEWS.COM |
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June 6, 2003
Preserving
Local History
In
Times of Change and Turmoil
By Howard Hobbs PhD, Editor & Publisher
CLOVIS
-- Ron Sundquist is curator of the Clovis Museum. He's a wealth
of knowledge about Clovis history and believes in its small-town
way of life, "The large mega-cities aren't really what people
want."
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